How To Build A Great Brand With Very Little Money



*** Please check back for details of our 2018 workshops ***

How To Build A Great Brand With Very Little Money   Thursday May 18th, 2017  (One day workshop)

Key areas: Start-ups & reinvention, purpose, ideas, marketing


There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will provide some key insights and examples.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose is one thing, how to make that mean as much to your customer as it does to you is another important insight worth knowing. The workshop will take you through this.

David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. He is co-founder of DO Lectures and Hiut Denim, author of Do Purpose and Path of a Doer and the originator of a number of other successful entrepreneurial ventures in the UK, many of which are regularly featured and awarded in the media. David and his wife Clare have been described as “some of the UK’s most interesting creative entrepreneurs.” Over the years, they have both been a great source of inspiration and encouragement to us and David was one of the earliest visitors to farm while we were in renovation mode.

The workshop is perfect for anyone thinking of starting (or who have recently started) a business, as well as more experienced entrepreneurs looking for new ideas and perspectives.

What You Will Learn

  • How to tell your story.
  • How to give your brand a voice.
  • How to get people to love your brand.
  • The importance of 1000 true fans.
  • The real advantages of being small.
  • Is your idea going to change anything?
  • How to put a moat around your idea.
  • How to identify a niche before others.
  • The importance of being first.
  • How to fund it without losing control.
  • How to build a great team without employing anyone


Workshop with David Hieatt

Co-founder of Hiut Denim Co.

Co-founder of The Do Lectures.


Location:   Little Ghent Farm, 282 Snyder Road, Ghent, NY, 12075.

The farm is home to Made In Ghent, a family business focused on simple, delicious food. It is in the heart of the beautiful Hudson Valley two and a half hours by car or train from New York City and three hours drive from Boston. Richard and Mimi at Made In Ghent can help with any directions, travel plans and local accommodation if needed.


Tickets cost $350 plus booking fee (via Eventbrite link here). This includes the full day workshop, a farm lunch plus refreshments and snacks throughout the day.  These workshops are held in relatively small groups.

Contact Richard at Made In Ghent for more details: 518 392 0804 or  richard @

Cancellation Policy: We know sometimes unforeseen events crop up which will mean you can’t attend so if you have to cancel before 4th May 2017 we will refund 80% of the workshop price. After 3rd May we are not able to offer refunds but you may transfer your place.